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BORN FROM THE STREETS

We started DEMO because we believe great sneakers should be accessible to everyone. Curating authentic, premium footwear for every lifestyle.

Every pair we carry is 100% authenticated. No fakes, no compromises — just pure sneaker culture.

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100% Authentic

Every sneaker verified by experts

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Fast Delivery

Pan-India shipping in 3-7 days

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30-day hassle-free returns

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CONTACT US

Have a question about sizing, authenticity, or an order? We're here to help. Reach out via WhatsApp for the fastest response.

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+1 234 567 890

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Email

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Store Location

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Reference

SIZE GUIDE

Find your perfect fit. Use our size finder, measure your foot, or browse the full conversion chart below — all sizing is in UK (standard for India).

🎯 FIND YOUR SIZE

Enter your foot length and we'll tell you exactly which size to order

Foot Length

Unit

Gender

UK Size (India)

—

Recommended for India

EU Size

—

US Size

—

Foot Length

—

centimetres

Fit Advice

How To Measure

1

Place paper on the floor Tape a sheet of A4 paper flat on a hard floor. Stand on it in socks — avoid carpet as it compresses measurements.

2

Trace your foot Hold a pencil vertically and trace around your entire foot. Keep the pencil straight — don't angle it inward.

3

Measure heel to toe Using a ruler, measure the longest distance from the back of your heel to the tip of your longest toe in centimetres.

4

Measure both feet Most people have one foot slightly larger. Always use the measurement of the larger foot when selecting your size.

Full Size Chart

UK (India) 🇮🇳	EU	US Men	US Women	Foot Length (cm)	Foot Length (mm)
UK 3	35.5	4	5.5	22.5 cm	225 mm
UK 3.5	36	4.5	6	23 cm	230 mm
UK 4	37	5	6.5	23.5 cm	235 mm
UK 4.5	37.5	5.5	7	24 cm	240 mm
UK 5	38	6	7.5	24.5 cm	245 mm
UK 5.5	38.5	6.5	8	25 cm	250 mm
UK 6	39	7	8.5	25.5 cm	255 mm
UK 6.5	40	7.5	9	26 cm	260 mm
UK 7	40.5	8	9.5	26.5 cm	265 mm
UK 7.5	41	8.5	10	27 cm	270 mm
UK 8	42	9	10.5	27.5 cm	275 mm
UK 8.5	42.5	9.5	11	28 cm	280 mm
UK 9	43	10	11.5	28.5 cm	285 mm
UK 9.5	44	10.5	12	29 cm	290 mm
UK 10	44.5	11	12.5	29.5 cm	295 mm
UK 10.5	45	11.5	13	30 cm	300 mm
UK 11	46	12	13.5	30.5 cm	305 mm
UK 11.5	46.5	12.5	—	31 cm	310 mm
UK 12	47	13	—	31.5 cm	315 mm
UK 13	48	14	—	32 cm	320 mm

Brand Fit Notes

Nike

True to Size

Nike generally fits true to size. For Air Max styles, stick to your regular UK size. For training shoes, you may go half a size up for extra comfort.

Adidas

Go Half Size Up

Adidas Ultraboost and NMD tend to run slightly small. We recommend going half a size up, especially if you have wider feet.

Jordan Brand

Go Half Size Up

Air Jordan 1s are known to run half a size small. Most customers order half a size up from their usual UK size for the best fit.

New Balance

True to Size

New Balance fits true to size with a slightly wider toe box than Nike. Ideal for wider feet — no need to size up.

Puma

True to Size

Puma fits true to size for most styles. The Suede Classic has a snug fit — if you have wide feet, consider going half a size up.

Converse

Go Half–1 Size Down

Converse Chuck Taylors run large. Most people need to go half a size down, and those with narrow feet may go a full size down.

GENERAL FIT TIPS

Measure your feet in the evening — feet naturally swell throughout the day and are at their largest by evening.

Always use the larger foot measurement if your feet differ in size — it's common and normal.

When in doubt between two sizes, go up — a slightly larger shoe is more comfortable than one that's too tight.

For running or sports shoes, leave about 1 cm of space between your longest toe and the front of the shoe.

Wear the type of socks you plan to use with the shoes when measuring for the most accurate fit.

Not sure? WhatsApp us with your foot measurement and the shoe you want — we'll help you choose the right size.

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SIZE GUIDE

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